Hibiscus, orchids, and chrysanthemum blooms are always so vibrant and colorful. The color of these flowers are so striking, but what exactly is that color called? This year, Pantone selected Viva Magenta, a reddish hue to be the 2023 color of the year!

Viva Magenta 18-750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.


Where is Viva Magenta found in Nature?

Many flowers and plants have the vibrant hues of Viva Magenta! These colors are are made of a variety of anthocyanin pigments. Anthocyanin pigments (especially found in young tissue) help to boost the plant’s immune system, prevent oxidation in the cells, and also acts as a sunscreen for the plant! On top of those health benefits, many pollinators are attracted to the vibrant reddish-pink. In fact, this is one of a hummingbird’s favorite colors! To discover more about the wonderful world of plant pigments and how pollinators see the world, click here.

In the collage below, I went through my archives and selected my favorites nature photos that highlight Viva Magenta. I will definitely be on the watch in 2023 for this beautiful, bold and uplifting color!

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