The Art of Ecology
Building visual connections between people and nature.
Hibiscus, orchids, and chrysanthemum blooms are always so vibrant and colorful. The color of these flowers are so striking, but what exactly is that color called? This year, Pantone selected Viva Magenta, a reddish hue to be the 2023 color of the year!
Viva Magenta 18-750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
Pantone.com
Where is Viva Magenta found in Nature?
Many flowers and plants have the vibrant hues of Viva Magenta! These colors are are made of a variety of anthocyanin pigments. Anthocyanin pigments (especially found in young tissue) help to boost the plant’s immune system, prevent oxidation in the cells, and also acts as a sunscreen for the plant! On top of those health benefits, many pollinators are attracted to the vibrant reddish-pink. In fact, this is one of a hummingbird’s favorite colors! To discover more about the wonderful world of plant pigments and how pollinators see the world, click here.
In the collage below, I went through my archives and selected my favorites nature photos that highlight Viva Magenta. I will definitely be on the watch in 2023 for this beautiful, bold and uplifting color!
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